Belarus: Swedish 'teddy bear air invasion'

Article published on July 6, 2012
Article published on July 6, 2012

'People sometimes accuse us of going too far,' is how the manifesto of Swedish PR agency Studio Total runs. They justify their actions by saying that being political incorrect 'leads' them to 'interesting places' - such as the 'last dictatorship in Europe'. Swedish media The Local reported that two agency employees entered Belarusian airspace and flew at the lowest possible height, without being noticed. They proceeded to drop hundreds of teddy bears with tags on them calling for freedom of expression in Belarus, albeit missing the target of the capital Minsk and hitting the town of Ivianiec on the river Volma instead. The Belarusian defence ministry denied the infiltration of two Jodel aeroplanes early on 4 July, and accused the stunt of actually haven taken place in the agency's native Sweden. It's hard to say whether the offending cuddly bodies were taken to the police station - if they landed in Belarus at all. Who gains most out of 'Teddy bear airdrop Minsk 2012' - the freedom of speech cause in Belarus or the PR agency with a penchant for bravura?