marketing
Kinda green: five myths about sustainable development in Bulgaria
Ah, the Bulgarians. They're relatively apathetic. Most companies are interested in either doing only the legally required minimum for the environment or in using their ‘green’ activities as marketing tools. But counterintuitive though it may seem, the financial crisis actually promotes sustainability
marketing, environment, technology, sofia, attitude, energy, myth
Atheist bus versus crucifix: Spain's crusade
London's atheist bus campaign, a backlash against Christian advertising on the underground, is now touring Europe. Next stop: Barcelona and with it traditional Spain, where catholicism still carries a lot of weight
marketing, religion, catholicism, spain, atheism, bus, society
Fiat 500: inexpensive and successful despite the economic downturn
The car industry is in crisis, but Fiat has responded well with the successful marketing of a new product. The 'Italian Dream' now costs less than 12, 000 euros pr £10, 609
marketing, comercio, economical crisis, fiat, industria automobilistica, fashion, politics
€uro 2008, a global currency
Euro 2004 was a huge commercial success, grossing 760 million euros in income. What are the prospects for Euro 2008, whose over one million tickets have already been sold?
marketing, uefa, sport, sport, advertising, money, euro 2008
Censoring Oliviero Toscani
'In art transgression is a duty,' says the Italian photographer, author of the latest shock campaign with French anorexic model Isabelle Caro. 'Brussels don't want to know a thing about my European vision'
marketing, photography, milan, photogallery, art market, brussels, best of cafebabel.com
Europe – a bad brand?
Unfocussed, unattractive, lacking a strategy? French marketing expert Georges Lewi lays all bare in his new book
marketing, european union, western africa, georges lewi, books, germany, media
Communism : a new tourist trap
Recycling the 'ostalgia' fashion, a young Polish entrepreneur organises tours around the last ruins of the soviet era
