marketing
French electro music: profile of Yuksek
Pierre-Alexandre Busson’s mysterious single On a train (‘On The Train’), released in the spring of 2011, captivated the 33-year-old DJ and producer’s native France. Nothing left to do except jump on the bandwagon
Selling Serbia, a PR nightmare
Serbia has bombed out buildings, the world's friendliest people, a kick-ass music festival and some big fat mysteries like Bosnian Serb wartime leader Radovan Karadzic. Is the Balkan country just a population of war-weary conspiracy theorists who like to party? How would you brand that?
marketing, belgrade, green europe on the ground, serbia, orient express, advertising, society
'Branding Romania' scandal: next step, brand Roma?
Romania's brand, funded by EU money, was finally launched at the Romanian pavilion at the Shanghai world expo on 29 July – though the 'Explore the Carpathian garden' campaign hasn't (yet) gone down a treat
marketing, bucharest, tourism, romania, human rights, culture, society
'Come to Romania': quest to brand Bucharest
Forging a skate culture, redesigning lei banknotes and offering a story to tourists, aside from the palace of parliament hotspot, the result of dictator Ceaucescu's tearing down a third of the city in communist times. These are just some of the ideas to boost the image and GDP of a crisis-riddled country
marketing, eucrisis on the ground, money, urbanism, bucharest, centrist, urban decay
Kinda green: five myths about sustainable development in Bulgaria
Ah, the Bulgarians. They're relatively apathetic. Most companies are interested in either doing only the legally required minimum for the environment or in using their ‘green’ activities as marketing tools. But counterintuitive though it may seem, the financial crisis actually promotes sustainability
marketing, green cities, energy, copenhagen, bulgaria, sofia, myth
Atheist bus versus crucifix: Spain's crusade
London's atheist bus campaign, a backlash against Christian advertising on the underground, is now touring Europe. Next stop: Barcelona and with it traditional Spain, where catholicism still carries a lot of weight
marketing, religion, atheism, bus, catholicism, spain, society
Fiat 500: inexpensive and successful despite the economic downturn
The car industry is in crisis, but Fiat has responded well with the successful marketing of a new product. The 'Italian Dream' now costs less than 12, 000 euros pr £10, 609
marketing, fiat, economical crisis, industria automobilistica, comercio, fashion, politics
€uro 2008, a global currency
Euro 2004 was a huge commercial success, grossing 760 million euros in income. What are the prospects for Euro 2008, whose over one million tickets have already been sold?
marketing, sport, sport, money, advertising, euro 2008, uefa
Censoring Oliviero Toscani
'In art transgression is a duty,' says the Italian photographer, author of the latest shock campaign with French anorexic model Isabelle Caro. 'Brussels don't want to know a thing about my European vision'
marketing, photogallery, sex, best of cafebabel.com, brussels, censorship, photography
Europe – a bad brand?
Unfocussed, unattractive, lacking a strategy? French marketing expert Georges Lewi lays all bare in his new book
marketing, georges lewi, western africa, european union, books, germany, culture
Communism : a new tourist trap
Recycling the 'ostalgia' fashion, a young Polish entrepreneur organises tours around the last ruins of the soviet era
marketing, solidarnosc, cracow, travel, poland, society, economy
