Ikea
DEBATE
Ikea, H&M, Nokia, Zara: a fairytale EU life built on brands
The products we buy all bear the CE marking, French for 'European Conformity'. What if our lives were also conforming to the advertising messages of the leading brands in the European market? The big fishes are swallowing the small ones. Are they also picking away at our identity?
ikea, consumption society, consumers, identity, society, culture, expresso
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