SOS Children's Villages, an international NGO, started an unusual video campaign to encourage people to donate money for Syrian children. The video shows Johannes, an 11-year old boy, freezing at a bus stop in Norway's capital; he has been put there on purpose. A hidden camera records the genuine reactions of bypassers, and most of them are actually inspiring and heartwarming. Even though the temperature is well below zero, people are willing to give away their own jackets to a complete stranger, as long as it is a shivering child.
The viral video is meant to sensitise viewers to the harsh conditions of winter in Syria, where millions of children and their families were forced to flee their homes and leave all their possessions behind. It really makes you wonder - is the fact that the shivering children of Syria are not as in your face as Johannes a good enough excuse for our apathy? Of course, the spontaneous answer would be no, but the more important question is how many of the 6 million people who watched and shared the video of this cute little blond boy, are actually going to act?