‘Make tobacco companies happy: keep smoking’ runs the byline of one the latest controversial ads from the NSR (‘Dnf’) campaign. Using a cigarette as a phallic symbol, the image brims with connotations which cannot fail to catch people’s attention and incite debate. Then again, isn’t that the whole point of a public awareness campaign? A purported 40% of 12 t0 25-year-olds smoke in France. Verdict: questionable but memorable
Advertising
Subscribe to comments reverse the order of comments Refresh comments Join the discussion
Got anything to say? Do it here!
Already a babelian? Log-in. Or sign up!