http://www.cafebabel.com/Les articles du magazine europeen, rubrique Georges Lewien© cafebabel.comWed, 28 Nov 2007 12:00:00 -0000300http://www.cafebabel.co.uk/article/23048/europe-a-bad-brand.html<p>Unfocussed, unattractive, lacking a strategy? French marketing expert Georges Lewi lays all bare in his new book</p> Wed, 28 Nov 2007 12:00:00 -0000151410