cafebabel.com

French electro music: profile of Yuksek

('English language version of cafebabel.com',) — Wed, 14 Sep 2011 16:02:20 -0000

Pierre-Alexandre Busson’s mysterious single On a train (‘On The Train’), released in the spring of 2011, captivated the 33-year-old DJ and producer’s native France. Nothing left to do except jump on the bandwagon

Selling Serbia, a PR nightmare

('Rose Kelleher',) — Wed, 23 Feb 2011 12:04:40 -0000

Serbia has bombed out buildings, the world's friendliest people, a kick-ass music festival and some big fat mysteries like Bosnian Serb wartime leader Radovan Karadzic. Is the Balkan country just a population of war-weary conspiracy theorists who like to party? How would you brand that?

'Branding Romania' scandal: next step, brand Roma?

('Nabeelah Shabbir',) — Wed, 04 Aug 2010 12:30:00 -0000

Romania's brand, funded by EU money, was finally launched at the Romanian pavilion at the Shanghai world expo on 29 July – though the 'Explore the Carpathian garden' campaign hasn't (yet) gone down a treat

'Come to Romania': quest to brand Bucharest

('Nabeelah Shabbir',) — Fri, 16 Jul 2010 18:15:32 -0000

Forging a skate culture, redesigning lei banknotes and offering a story to tourists, aside from the palace of parliament hotspot, the result of dictator Ceaucescu's tearing down a third of the city in communist times. These are just some of the ideas to boost the image and GDP of a crisis-riddled country

Kinda green: five myths about sustainable development in Bulgaria

('Hanna Sankowska',) — Wed, 16 Dec 2009 12:17:57 -0000

Ah, the Bulgarians. They're relatively apathetic. Most companies are interested in either doing only the legally required minimum for the environment or in using their ‘green’ activities as marketing tools. But counterintuitive though it may seem, the financial crisis actually promotes sustainability

Atheist bus versus crucifix: Spain's crusade

('Chriomford',) — Tue, 03 Mar 2009 17:00:00 -0000

London's atheist bus campaign, a backlash against Christian advertising on the underground, is now touring Europe. Next stop: Barcelona and with it traditional Spain, where catholicism still carries a lot of weight

Fiat 500: inexpensive and successful despite the economic downturn

('Helen Swain',) — Tue, 24 Feb 2009 13:00:00 -0000

The car industry is in crisis, but Fiat has responded well with the successful marketing of a new product. The 'Italian Dream' now costs less than 12, 000 euros pr £10, 609

€uro 2008, a global currency

('Akli Hadid',) — Tue, 03 Jun 2008 06:21:44 -0000

Euro 2004 was a huge commercial success, grossing 760 million euros in income. What are the prospects for Euro 2008, whose over one million tickets have already been sold?

Censoring Oliviero Toscani

('Nabeelah Shabbir',) — Thu, 29 Nov 2007 12:00:00 -0000

'In art transgression is a duty,' says the Italian photographer, author of the latest shock campaign with French anorexic model Isabelle Caro. 'Brussels don't want to know a thing about my European vision'

Europe – a bad brand?

Wed, 28 Nov 2007 12:00:00 -0000

Unfocussed, unattractive, lacking a strategy? French marketing expert Georges Lewi lays all bare in his new book

UGLY!

('Francesca Reinhardt',) — Wed, 24 Jan 2007 12:00:00 -0000

Communism : a new tourist trap

Mon, 30 Oct 2006 11:45:00 -0000

Recycling the 'ostalgia' fashion, a young Polish entrepreneur organises tours around the last ruins of the soviet era

What’s love got to do with it?

Mon, 13 Feb 2006 14:00:00 -0000

February 14th is a special “day of love” in most places in the world. Do we really need it or is it just a marketing scam?