cafebabel.com

Selling Serbia, a PR nightmare

('Rose Kelleher',) — Wed, 23 Feb 2011 12:04:40 -0000

Serbia has bombed out buildings, the world's friendliest people, a kick-ass music festival and some big fat mysteries like Bosnian Serb wartime leader Radovan Karadzic. Is the Balkan country just a population of war-weary conspiracy theorists who like to party? How would you brand that?

EU-Turkey: Atatürk and Charlemagne on your euro notes

('Hatice Sitki',) — Tue, 08 Feb 2011 18:19:04 -0000

It is simply accepted that any new member will fit into and accept EU symbols as their own. Turkey will have to accept this, just like others member states have done in the past and will do in the future...but here are some ideas for a future European Union and Turkey via branding national myths and symbols

Smelling Lithuania: perfume new 'national symbol'

('English language version of cafebabel.com',) — Wed, 12 Jan 2011 10:55:09 -0000

The Lithuanian foreign ministry is angling for something more than its tired coat of arms – evoke musk, moss and you’re halfway to the 'Smell of Lithuania', which has already reached the nostrils of international ambassadors and soldiers in Afghanistan. Tourists are next to be sprayed

European sport gay-rometer: spanning the fear

('English language version of cafebabel.com',) — Mon, 25 Oct 2010 16:00:00 -0000

Twelve years after the death of gay British black footballer Justin Fashanu, who committed suicide at the age of 37, homosexuality in sports is still a taboo. European case studies from the no-go area of football to the changing image of rugby and gay-friendly status of tennis

'Magic Lives Here': Bulgarians disagree with pan-European tourism advert

('Nabeelah Shabbir',) — Wed, 15 Sep 2010 20:07:32 -0000

One sleepy morning the oriental sounds coming from an advert on a European news channel jolted us awake. The 30-second spot promotes Bulgaria abroad. Or does it, with its beach volleyball and flying skiers amidst sunrises and sunsets? Four natives react

Aids, Alzheimers, abortion: Europe's most shocking adverts

('Ellie Banks',) — Wed, 15 Sep 2010 10:31:20 -0000

From Spain and Italy's saucy adverts, via the UK and Germany's treatment of diseases, to Poland's nazi memories - a video tour of the banned adverts which most recently shocked modern European society

'Come to Romania': quest to brand Bucharest

('Nabeelah Shabbir',) — Fri, 16 Jul 2010 18:15:32 -0000

Forging a skate culture, redesigning lei banknotes and offering a story to tourists, aside from the palace of parliament hotspot, the result of dictator Ceaucescu's tearing down a third of the city in communist times. These are just some of the ideas to boost the image and GDP of a crisis-riddled country

Europe's far-right youth: '10 years ago we were 'Nazi losers'. Now it’s ok to be a Nazi'

('Aatish Pattni',) — Wed, 15 Jul 2009 12:00:00 -0000

Their election scores confirm it; the extreme right parties have got the wind in their sails. A new generation of activists has arrived to take up the duties, and they have profoundly changed the way in which the extreme right does politics

EU election campaign is hypocritical, because there's no choice

('samantha',) — Tue, 02 Jun 2009 12:38:20 -0000

On 17 March the European parliament launched its communication campaign in view of the European elections in June 2009. The German agency which produced it has, for the first time in EU history, used elements taken from concrete politics to encourage participation. Despite this the Italian government has found it non-communicative (and has announced that it is making a new one), without mentioning the fact that it recalls the wave of anti-Roma feeling which has swept through Italy lately

A Spanish Señorita at the Super Bowl: 'The best part? The adverts!'

('Darren Thompson',) — Mon, 02 Feb 2009 16:54:19 -0000

The greatest event in American football has little cause to envy its European counterparts: showbiz steals the limelight from sport, seconds are worth a fortune, and tapas are replaced by nachos with cheese. The opinion of a Spanish girl in the States

€uro 2008, a global currency

('Akli Hadid',) — Tue, 03 Jun 2008 06:21:44 -0000

Euro 2004 was a huge commercial success, grossing 760 million euros in income. What are the prospects for Euro 2008, whose over one million tickets have already been sold?

PubliCity - from Barcelona to Dresden

('Nabeelah Shabbir',) — Thu, 29 Nov 2007 12:00:00 -0000

German TV adverts: stEurotypes

('Nabeelah Shabbir',) — Wed, 28 Nov 2007 12:00:00 -0000

In adverts, stereotypes of countries and nations are often exploited to commercialise certain products – a trip through German television

Mikhail Gorbachev does Louis Vuitton

Wed, 28 Nov 2007 12:00:00 -0000

Politicians in advertising, advertising in politics – an ambivalent relationship