Shell: sticking to the oil

Article published on March 27, 2009
community published
Article published on March 27, 2009
Apparently, Shell announced it will stop investing in wind energy. The reason is simple: it is not profitable enough. That may be true on narrow terms, on the accountant’s fact sheet, but I ask: have they talked lately with their marketing people or with the one’s struggling to give the oil giant a greenish look?
If a firm discredits the good intentions behind CSR, at least it should give some credit to its Business Case [''the Business Case of CSR'']. Given the increasing global awareness about climate change, I wonder if Shell calculated the cost of managing a socially irresponsible firm on the long term.