The French Ministry of Women’s Rights, City, Youth and Sport describes the Leadership pour elles mobile application as a “never-before-seen tool, that is convenient and free, to help women advance in their careers”. Launched on April 7th, the app was developed with the help of the APEC (an organization specialized in the employment of executives) and the AGEFOS PME (an association that finances vocational trainings for SMBs). Available for free on both the Apple Store and Google Play, it aims to coach women into restoring their self-confidence at work.
As the Ministry report points out « the fact that women are not as self-confident as men can explain up to 4,5% of the 25% of the wage gap”. Besides “men are 9 times more prone to ask for a pay rise than women”.
To overcome these discrepancies, the app delivers a quick personality test to the user to get an idea of her profile. A series of articles and videos are then made available to make the inner leader in every woman grow. This seems like a makeshift solution. Wage gaps still amount to24% today while only 26.9% of French MPs are women.
In 2013, the French government took measures against the business of more than 50 employees who did not observe the law on professional equality and penalized them for the first time. Now it intends to mitigate the inequalities with the help of technology. “It’s a coaching tool available for every woman” said Najat Vallaud-Belkacem, who has been Minister of Women's Rights since May 2012. She was recently promoted to the role of Minister of the City, Youth and Sports. So maybe she herself followed the advice delivered by the application to ask Manuel Valls, the new French Prime Minister, for a promotion.