Mark does present some facts and work being done to tackle the tendency and shows some interesting campaigns taking place. NYT shows how the problem has reached the inventive minds of two students who designed water bottles that could be filled with sand and reused as a brick to build housing and reduce waste in developing countries.
However, on the same article we can read that “bottled water sales are increasing exponentially as water companies make record profits“. Where from should the solution take departure? From the thirsty consumers, from the record-beating firms, or from the governments’ regulation?