Business Database Is The Key To Better Business Performance

Article published on June 9, 2017
Article published on June 9, 2017

This article has not been vetted by an editor at Paris HQ

There was a time when data was as an ancillary to business and was in no way related to the core business goals.

 People used to gather data with the purpose of performing other business tasks with ease. Sales data was mainly for accounting purposes, and manufacturing data helped to ascertain quality and output. Data used to have only one dimension and meaning, and it did not add any value to the business. 

With time, all that has changed drastically and data has now acquired multiple dimensions. Data has transformed into one of the most valuable resources for business. By its ability to add value to the firm, data is now as much relevant to business like any other assets. Every aspect of the company from supply chain operation to manufacturing, marketing, and customer relations are now heavily dependent on databases that capture all business activities and point towards business performance.

Need for managing data

Databases are storehouses of data and preserve and process data generated from various business processes. Data is made from all activities of business at all levels and by using suitable technology the data is driven to the database first and then extracted, manipulated and analyzed according to the firm needs. Proper analysis of data provides valuable insights for business. Hence, the demand for DBA consultants is growing. They are responsible for managing databases of all types and help businesses to organize data for meaningful consumption.

The value-adding aspect

The real value of data lies in the manner of using it. The capability of the DBA consultant helps to unearth the hidden value of data and pass it on to the business process. The consultant must have good knowledge about the business process so that he or she can understand the relevance of data in the proper context of business and present it to the user in the most appropriate manner. Since all business aims to satisfy customers, data analysis reveals consumer behavior that provides direction to business. Any changes in consumer behavior are captured through data collected from the field and business owners can decide on what actions must be taken to adapt to change for business gains.

Database management services

Database management is a highly technical job, and as it does not relate to the core business functions, business owners rely on outsourcing the service. There are many professional service providers offering database administration services across all platforms. Different technologies provide the framework for databases that suit business, but they all have a common goal of creating a robust data system. By outsourcing the service, you have the peace of mind that the database is in safe hands and you can make proper use of data for taking the right business decisions.

Depending on the scale of operations and the demands of business, you can opt for remote DBA services that provide comprehensive database management services 24x7. The services empower entrepreneurs with the expertise of managing data efficiently so that the powers of data enhance the business prospects.